GK Callahan
Homepage design and build for GK Callahan, civic artist and creative strategist
GK Callahan is a civic artist whose work spans a studio practice, large-scale public art, and civic strategy. Most people see those as separate careers. GK sees them as one practice, connected by an idea he calls Relationship Design. His old site read like a scattered portfolio, and he had stopped sharing it. The new homepage needed to show the thread through all of his work, clearly enough that someone who had never met him could understand it in under five minutes.
INDUSTRY
Arts & culture
Civic & community development
SERVICES
Discovery & strategy
Web design
Squarespace build
Style guide
Custom code
Bring three very different kinds of work together on one homepage without overwhelming visitors. Make it feel like walking into a well-curated gallery, with room for curiosity and a little delight. Then give GK the tools to build the rest of the site himself.
THE CHALLENGE
WHAT I DID
Led a strategy session to define the site’s story, structure, and goals
Organized the homepage around five areas of practice and one featured project
Built a color palette and type system around his signature orange
Created a style guide so GK could design future pages to match
Wrote custom CSS and JavaScript for sliders, animations, and playful illustrated details
Set up SEO and AI search basics, including page titles, meta descriptions, and an llms.txt file
THE RESULT
The homepage launched at the end of August, 2026. GK now has a site he’s proud to send people to. In his words, it “accurately represents my work and gives me a strong platform to build from.” It changed how confidently he talks about and shares what he does.
“You weren’t trying to fit me or my work into a trend or a predetermined box. Instead, you were able to pull out the individual qualities of my practice and help me see how they could exist together in a way that felt cohesive and authentic.”
– GK Callahan, artist and creative strategist