Elegant Moments Events
Brand identity and website for Elegant Moments Events, a fictional luxury event planner
Elegant Moments Events is a concept project I created to show what I can build for a high-end service business, starting from nothing. The fictional client plans intimate celebrations: micro-weddings, elopements, and anniversary dinners for two. I designed the brand first, then the website, so the two work as one. The goal was a site that feels as polished as the events themselves and makes booking a consultation feel like the obvious next step.
visit concept site → (password: eme)
INDUSTRY
Luxury events
High-end service businesses
SERVICES
Brand identity
Custom illustrations
Web design
Squarespace build
Custom CSS
THE BRIEF
Create a brand and website that make small events feel as special as grand ones. Give the brand a distinct look that stands out among wedding planners, and carry it through every page and screen size.
WHAT I DID
Designed an Art Deco logo with custom geometric lettering
Built a color palette of deep navy, antique gold, warm sand, and cream
Created custom gold linework, chevron section dividers, and shaped photo frames
Designed five pages, plus a reusable template for event stories
Built an inquiry form that asks for date, event type, guest count, and budget up front
Wrote custom CSS for precise placement and layouts the Squarespace editor can’t handle on its own
Made every page fully responsive across desktop, tablet, and phone
Built in SEO from launch: metadata, headings, image sizing
WHAT IT SHOWS
A complete brand and website, from logo to inquiry form, for a business that sells an experience. It’s the kind of project I’d take on for a photographer, florist, venue, or any high-end service business that wants its website to match the quality of its work.
“You could listen to everything I was saying, even when I was still figuring it out myself, and interpret what I was actually trying to accomplish.
That is a rare skill.”
– GK Callahan, civic artist, on working with Liz