Embody App
Website design and build for Embody, a femtech startup
Embody is a privacy-first cycle tracking app that keeps women’s health data in their own hands. It was created after Roe v. Wade was overturned, as women learned the data in their period apps could be sold, shared, or subpoenaed and used against them. The website needed to explain the privacy problem in plain terms and show Embody as the clear best choice: private by default, with detailed cycle tracking and expert-backed education built in. It had to win over both new users and the investors who could help the company grow.
INDUSTRY
Femtech
Women-owned business
SERVICES
Platform research
Web design
Squarespace build
Custom code
COLLABORATION
Embody brand designer: Sierra Serafica, Studio Serafica
THE CHALLENGE
Choose a platform that wouldn’t censor reproductive health content, then match a detailed Figma homepage pixel for pixel on Squarespace. Design and build every other page to fit, and come back later to market new membership tiers.
WHAT I DID
Researched how platforms handled reproductive health content, then recommended Squarespace
Wrote custom CSS and JavaScript to match the Figma design
Added a floating QR code so visitors can download the app from any scroll point
Created hover micro-interactions and a custom testimonial section
Made every page fully responsive across desktop, tablet, and phone
Built in SEO from launch: metadata, headings, image sizing, Search Console
THE RESULT
Launched in October 2024 alongside the app. Embody reached 20,000 downloads by the end of that month and brought in new investment. They still bring me back for updates as the app grows.
“The website looks absolutely beautiful!!
Thank you for making it happen! Brava!!!”
– Anna, Embody cofounder
