Bark and Blossom Vet Studio
Website design and build for a new veterinary practice in Atlanta, GA
Bark & Blossom is a women-owned private vet practice on the Atlanta Beltline, started by four co-owners who wanted pet care to feel warm and personal. They came to me with a brand in progress and an opening date already set. The website had to earn trust before the doors opened.
INDUSTRY
Veterinary care
Women-owned small business
SERVICES
Strategy
Web design
Squarespace build
Copy collaboration
THE CHALLENGE
Introduce a brand-new practice to pet owners used to cold, corporate clinics. Make it feel warm and trustworthy, and make booking easy from day one.
WHAT I DID
Led a strategy session to set goals, site map, and visual direction
Adapted the brand guidelines for screens and accessibility
Sourced stock photography that matched the brand’s voice to use as placeholders until they could add photos of their own
Shaped copy with four co-owners into one consistent voice
Integrated the site with an external booking partner and an online pharmacy
Built in SEO from launch: metadata, headings, image sizing, Search Console
Wrote custom CSS for precise layouts on desktop, tablet, and mobile
THE RESULT
The site went live ahead of opening day to build buzz in the neighborhood. By the time the doors opened on December 15, 2025, their appointment books were already filling up.
“We have had so many compliments on the website and our graphics. You did an amazing job and we couldn’t thank you enough.”
– Founding partners, Bark & Blossom Vet Studio
